The River

CKRV-FM is a Canadian radio station, broadcasting at 97.5 FM in Kamloops, British Columbia. The station broadcasts a variety/adult hits format branded as 97.5 The River, and prior to 2010, it had a hot adult contemporary format. Even though as a top 40 station, it is still being classified as a hot AC station by Mediabase and Nielsen BDS. CKRV-FM's most recent shift to top 40 was plagued by CKBZ-FM shifting from adult contemporary to hot adult contemporary in the late 2000s.